10 months after the UK & Irish launch of Great Wall, we have seen a tremendous amount of interest in the Steed pick-up, both for its reliability and the fact that it is the first automotive product from China to commence volume sales on our shores. While the Steed has proved itself over UK & Irish roads and fields, Great Wall Motors has been drawing the attention of renowned international media for its own success story.
The privately owned automotive giant from Baoding has seen another year of tremendous growth in terms of volume and profit. Bolstered by a growing export industry to over 100 countries and the growing demand in the world’s largest automotive market, Great Wall realised a net profit increase of 65.7% in 2012. This astonishing growth has come without government subsidy or ownership, and Great Wall’s success in emerging and established markets has helped the company’s sales jump by 28% year on year.
2012 at a Glance
- Net profit increase of 65.7% to 5.7 billion yuan.
- Sales top 620,000 vehicles worldwide
- H6 SUV crowned as China’s top SUV by CCTV – a joint honour with Mercedes’ GLK 300
- Great Wall honoured as ‘Best Automaker 2012’ by Global Finance Magazine
- Listed on Barron’s ‘Ten Chinese Brands You Must Know’
Such strong performance rarely goes unnoticed, and several acclaimed international media sources have hastened to comment on Great Wall’s ascenscion to the international stage. International business magazine Forbes was the latest to feature the story on Great Wall’s success.
As China’s largest supplier of SUVs and pick-ups, Great Wall has been marked by solidarity and growth over successive years. Although their mantra is to improve little by little over time, their financial performances and, indeed, in the products they produce have all seen great leaps forward in 2012. Not content to rest on the laurels of recent success, Great Wall’s plans domestically and in foreign markets are ambitious for continued performance above their peers.